December is my busiest month because we air the Mummers Parade on NYD, which is our highest rated day of the year. Businesses want in on advertising and we want to promote ourselves! The promo I’m most proud of is our Morning News :30. My General Manager did not like the slow, serious pace our Creative Services Director originally went with the first promo, so I had to produce and edit this on New Year’s EVE and make sure it was approved in time to air in the parade. Luckily, I didn’t have to make one change (which was a HUGE relief).
I also had fun with the Sports Center-inspired Septa/Mummers promo, shot a Weekend Philler segment at the Delaware Riverfront and made a commercial out of it, and made a spot for one of our favorite clients for NYD.