Below you’ll find a collection of creative and impactful video projects that I have developed to enhance our brand’s presence and engagement across various platforms. In each post I include a motivation and call to action.
The first project is a campaign supporting our new SmartMatch initiative, which effortlessly pairs homeowners with contractors. This initiative simplifies the process for homeowners to find the perfect contractor, and the video was designed to highlight this seamless matching process and increase traffic to the webpage to rank in SEO.
Another key project is a comprehensive homeowner testimonial. From start to finish, I coordinated an on-site drone shoot, developed a client case study, and captured a heartfelt homeowner testimonial with my personal equipment. It was spotlighted during company all-hands meetings and received significant praise from our leadership team.
Additionally, I created a festive and engaging video utilizing trending audio and holiday decor, showcasing our window replacement tool. This project was crafted to resonate with our audience during the holiday season and highlight the benefits of our services. It is our highest viewed organic video.
Lastly, I produced a video for use in paid media advertisements. To optimize this asset for the team, I incorporated our logo, ensuring brand consistency and enhancing the video’s effectiveness in reaching our target audience.