Below you’ll find a collection of creative and impactful video projects and assets that I have developed to enhance brand presence and engagement across platforms for various brands. In each post I include a motivation and call to action.
The first project is a post that was shared by Aubrey Plaza. In January 2024, our rapid response to a viral Emmy Awards moment, where Aubrey Plaza’s post-it note-inspired dress became a meme, led to a breakout post reminding homeowners to change their air filters. Plaza shared it with her 4.5M Instagram followers, and it was featured by MSN, People Magazine, Marie Claire, and Bored Panda, shattering engagement records and significantly increasing brand visibility.
Another key project is a comprehensive homeowner testimonial. From start to finish, I coordinated an on-site drone shoot, developed a client case study, and captured a heartfelt homeowner testimonial with my personal equipment. It was spotlighted during company all-hands meetings and received significant praise from our leadership team.
Additionally, I created a festive and engaging video utilizing trending audio and holiday decor, showcasing our window replacement tool. This project was crafted to resonate with our audience during the holiday season and highlight the benefits of our services. It is our highest viewed organic video.
I produced a video for use in paid media advertisements. To optimize this asset for the team, I incorporated our logo, ensuring brand consistency and enhancing the video’s effectiveness in reaching our target audience.
And lastly are a few posts I’ve created for local brands like SUPERPRETZEL, Luigi’s Water Ice, and Access Global Media and Technology.